In creating tools we are designing
new conversations and connections.
Terry Winograd & Fernando Flores
Making decisions in a complex system carries enormous risks. The complexity means that associations and relationships are often hidden until there is a problem.
This means that decisions are laboriously slow, often subject to numerous cognitive biases, hidden assumptions, and reliant on a fraction of the available information.
CrossInnovation offers a unique approach to increasing the effectiveness of decisions that includes leveraging the collective intelligence of organizations. We offer Experience WarehouseTM, powered by an Associative Memory sensemaking and reasoning offered by Saffron Technology, Inc.: a set of tools and practices to help organizations collect data, make sense of it and ultimately to compete more effectively in a global economy.
Our primary targeted industries are oil & gas/energy, mining, agriculture and finance.