“
In creating tools we are designing
new conversations and connections.
”
Terry Winograd & Fernando Flores
Repurposing Innovation, Accelerating Commercialization
CrossInnovation™ (CI) is a technology services business. Our mission is to address critical market needs by repurposing effective and tested technologies. These repurposed “New-to-Market” or “New-to-Firm” technologies create new competitive advantages for CI’s customers.
CrossInnovation provides the following services:
Technology Integration:
- Agile Business Analytics and Intelligence: Providing insights into churn, customer sentiments, situational awareness in large projects, and delivering decision support environments that thrive on all the available data, information, knowledge and accumulated experience;
- Machine-to-Machine (M2M) systems integration: Increasing the visibility and proactive attendance to people or assets in domains such as materials management, health and safety, security.
Technology Repurposing:
- Strategic Brokering: Brokering commercial-ready products and technologies through licensing agreements between organizations that typically operate in very different industries;
- Market Assessments: Defining unmet or underserved needs in a current or new market, and specifying technology attributes to address those needs.
Contact us to start the innovation conversation.
Crossinnovation News
- Fiatech Technology Conference
CrossInnovation has a booth at the 2012 Fiatech Technology Conference & Showcase, Miami, FL., April 2-4, 2012. Please contact us for more information.
- MidAmerica Minority Business Development Council
CrossInnovation is presenting at the MidAmerica Minority Business Development Council spotlight event. Please contact us for more information.
From the CI Blog
- Product Failures: The Underlying Whys
There are two underlying causes for product failure: improper market analysis and/or a poor product. Based on the presentation from an InventVermont conference in June 2009, 55% of product failures can be oriented around misunderstood or bad market analysis. - Hidden Value
Do you see the problem of Functional Fixedness in your organizations? Is it an issue of resource constraints? Would you like to explore alternative markets? We would like to hear from you. - Where do Disruptive Innovations come from?
We could state that disruptive innovations are birthed by observing 'latent needs': costs that people incur in dealing with their work or personal activities but that are 'hidden' by acceptance of tradition or culture.
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