Hidden Value

by mihwa on December 1, 2011
in CrossInnovation News

Have you ever been faced with the question of what to do with a failing product?

How do you avoid the surprise of competition into a market that you just never thought of putting your product into?

Are some of your prototypes for future products sitting on the shelf?

These questions represent missed opportunities.

We suspect that these missed opportunities result from resource constraints (human or finance capital) or “Functional Fixedness”.  Functional Fixedness is defined as a ‘mental block against using an object in a new way that is required to solve a problem.’

CrossInnovation empowers organizations by identifying cross-industry applications of commercialized or close to commercial products. Through CI Harvest and our proprietary algorithms, we open an opportunity for organizations to generate alternative revenue streams through licensing their technology into non-competitive markets.

Do you see the problem of Functional Fixedness in your organizations? Is it an issue of resource constraints? Would you like to explore alternative markets?
We would like to hear from you.

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