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new conversations and connections.
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Terry Winograd & Fernando Flores
The CrossInnovation Blog
“Human in the Loop” and The Death of Business Rules
by sbennett on February 14, 2012 in
Dr. Manuel Aparicio, Co-Founder and CEO, Saffron Technology talks about “Operational BI” and explains some of the limitations of traditional BI when it comes to decision making. He touches on democratized business intelligence - can’t have a PhD hanging around with every user to tweak the business rules - and situations affecting us like fraud.
Like this post – very practical, clear and relevant. Decision making is very important in business. For successful business marketing, you need to develop a proper business marketing plan, and then gauge its performance for your business growth.
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This is going to be an interesting discussion in the future, especially for online businesses acting on saturated markets. I’m looking forward hearing more about operational business intelligence.
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