In creating tools we are designing
new conversations and connections.
Terry Winograd & Fernando Flores
The CrossInnovation Blog
United Breaks Guitars - 12 Milllion+ Views
by sbennett on June 18, 2012 in
Two years ago, a relatively unknown singer flies United and watches United Baggage handlers throw his Taylor made guitar around. Alarmed, he complained to the airline attendants – to no avail. He then writes a song about it and posts it on YouTube.
2 years and 12M views later – do you think United would have wished they had an ‘early warning’ system? How many people have been influenced by this?
I have. I think about this not just in relationship to United, but every airline. It factors into my thinking about price and value.
Recently I had my own type of United experience. This time, it was the not-so Best Western South San Francisco Airport: a restaurant host putting food back from a plate into the breakfast bar, then wiping the plate with his bare hands, and then bed bugs. I caught one (there were several – and they had blood in them) and brought it downstairs. And took a picture of it. It was an uncomfortable trip home with bites on my arms and neck. I wrote the CEO. I spoke with them to no avail. They don’t control their hotels. And the hotel manager said that guests bring the bed bugs. And that it wasn’t a bed bug. Really??
This is not, however, about griping. This is about early warning signals – and using tools like Associative Memories to quickly identify sentiments and problems across social media sites and the Internet. We can help.
“In creating tools we are designing new conversations and connections.” – Terry Winograd and Fernando Flores.
Anyone want to make me a song about bed bugs? I’ll send pictures.
Many people have a problem with commercialization because it takes away from the true meaning of the holidays. The holidays should be more about spending time with family, giving back to your community, and especially focusing on the true purpose of the holiday. Commercialization is only a bad thing in excess, don’t ask for things that are unnecessary and instead put it towards something worthwhile. Of course, receiving some gifts are okay, just don’t overdo it. Thanks.
Another airline (a canadian one) put me through the same thing about 3 years ago. I shipped my guitar and when I opened it up when I finally got home from my trip I was surprised to find it somewhat beat up.
I know there is room for error in any big company, but you think there would be some kind of baggage handling policy, especially with instruments!!
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CrossInnovation supported a proof-step using a novel associative memory approach to functional echocardiography for disease discrimination. Dr. Sengupta will be recognized at the Fiegenbaum Lecture at ASE scientific sessions in Minneapolis on July 1st and present some of the work we did together.