There are two underlying causes for product failure: improper market analysis and/or a poor product. Based on the presentation from an InventVermont conference in June 2009, 55% of product failures can be oriented around misunderstood or bad market analysis.
Do you see the problem of Functional Fixedness in your organizations? Is it an issue of resource constraints? Would you like to explore alternative markets? We would like to hear from you.
We could state that disruptive innovations are birthed by observing 'latent needs': costs that people incur in dealing with their work or personal activities but that are 'hidden' by acceptance of tradition or culture.