In creating tools we are designing
new conversations and connections.
Terry Winograd & Fernando Flores
CI’s Market Assessment services define unmet and/or underserved customer needs, and specify technology attributes to address those needs. Research asserts that 55% of product failures are oriented around misunderstood or incomplete market analysis as unmet or underserved needs are not obvious.
We collect assertions in many of the same domains (e.g. regulatory environment, technology adoption, cost structures, etc.) of other providers of market assessments: however, our explanations of anticipated target market behaviors are based on a validated framework of what drives people to act.
Engagements are structured in phases with deliverables and dialogues at logical points in the process. Phases are supported by CI’s senior partners who bring a differentiated expertise with business dynamics modeling, product development, engineering and business ontology and linguistics.