In creating tools we are designing
new conversations and connections.

Terry Winograd & Fernando Flores

CrossInnovation (CI) is a technology services business. Our mission is to address critical market needs by solving problems related to discovery and execution of “New-to-Market” or “New-to-Firm” technologies.

Our services are supported by 2 core capabilities and practices:

Innovation Management: We help organizations to reduce the time required to have new offerings in market without sacrificing quality or failing to meet the requirements of the target market.

Expert Collaboration: CrossInnovation partners, consultants and providers leverage web-based collaborative workspace technology, some have called it groupware, during client engagements.  When incorporated into an innovation project, this collaborative process enables a collection of simultaneous conversations each involving an act of commitment on behalf of the client or consultant.  In this “network of commitments” everyone is a customer, a provider, or both at once.  As theorist Fernando Flores stated,  “you should not track information, you should track commitments.”

Organizational Values

• Co-creativity
• Success orientation
• Follow-through on commitments
• Accept responsibility
• Systemic orientation
• Do what works
• Resourcefulness

Organizational Ethics

• No bullshit
• Respect people’s time
• Guard people’s identity (i.e. don’t disclose personal information to a 3rd party without the person’s permission)
• Continuously learn and practice